Sources at Zuffa have hinted to me that season twelve of The Ultimate Fighter is to play host to some big name coaches.
Although officially coaches have NOT been named, it has been three years since welterweight coaches appeared on the series. (Matt Serra and Matt Hughes coached "TUF 6" in late 2007.)
So to the meat of the rumor - a UFC 113 co-headliner Josh Koscheck vs. Paul Daley could have "something extra" on the line; Besides a title fight with welterweight champ Georges St-Pierre.
"I'm working on something right now that I can't talk to you guys about because I don't have it done yet," White said of the Koscheck-Daley fight, which takes place May 8 at UFC 113 in Montreal, Quebec, Canada. "But it has to do with that fight, so we'll see what happens."
A weely spot on Spike TV over a three month period would most certainly develop an interest in either Koscheck (lost once to GSP) or Daley (a Brit/never faced St-Pierre).
One thing is for sure here, "TUF" does well in two things. Developing talent and building hype/drama to a season-ending coach-vs-coach fight.